Made from an exciting new recycled material, the Greens are a premium line of kitchen goods. Gaining high retailer demand and a major award nomination before they were even available, these hand-tools have exceeded all expectations.
The line was developed with a specific plastic in mind for manufacturing: an innovative blend of recycled polypropylene and shaved wood fiber, which both reduces the amount of plastic used per product and utilizes an otherwise cast-off material. This wood-PP blend is hygenic, inexpensive, and very sturdy.
The plastic blend works best when left in earth-tone colors, which led to the Green’s development as a diverse family group. A lengthy brainstorming process led to numerous excellent concepts, which allowed us to develop all 10 items in the line simultaneously.
Through the development process, each of the character’s qualities suggested intrinsic personalities. As a result, writing the marketing copy for each individual Green came easily.